{
  "schemaVersion": 1,
  "version": "0.1.0",
  "business": "Poko",
  "owner": "Dave Morris",
  "preparedAt": "2026-11-02",
  "state": "Review open",
  "scope": "Eight selected live initial HTML pages, current website source, and existing evidence records. This is a source-informed advertising review, not a whole-site compliance conclusion.",
  "applicability": "Ahpra advertising requirements concern regulated health services and businesses that provide them. Which Poko material falls within that scope needs an accountable assessment; consumer-law accuracy remains relevant to the wider offering.",
  "limit": "Prepared with automated assistance. Not an Ahpra approval, legal opinion, independent certification, or guarantee that advertising complies.",
  "notReviewed": [
    "Paid ads and creative versions",
    "Social media and third-party listings",
    "Email sequences",
    "Practitioner registration and qualifications",
    "Complete hydrated website and checkout behaviour",
    "Independent human/legal sign-off"
  ],
  "records": [
    {
      "id": "PA-01",
      "title": "What Poko provides, and what an independent practitioner provides",
      "status": "Review required",
      "observed": "Selected live GP and psychology initial HTML states that independent providers supply clinical care. Current source contains clearer provider boundaries.",
      "limit": "Some live introductory and search text still names assessments and clinical care in ways that could suggest Poko provides them. A disclaimer elsewhere does not resolve the overall impression.",
      "action": "Publish the prepared boundary corrections, then review titles, search snippets, body copy, structured data, and the whole customer journey together.",
      "owner": "Dave Morris",
      "links": [
        {
          "label": "Independent GP options",
          "url": "/general-practice/"
        },
        {
          "label": "Independent psychology options",
          "url": "/psychology/"
        },
        {
          "label": "Scope of support",
          "url": "/scope-of-support/"
        }
      ],
      "sources": [
        "AHPRA-01",
        "ACCC-01"
      ]
    },
    {
      "id": "PA-02",
      "title": "Qualifications, titles, and the clinic description",
      "status": "Review required",
      "observed": "The current homepage source describes Poko as a cognitive function and performance clinic. The About page presents the founder’s background.",
      "limit": "This entry does not verify registration, qualifications, protected titles, or what a visitor infers from “clinic”. No regulatory determination is recorded.",
      "action": "Dave and an appropriately qualified reviewer must verify credentials and the impression created by the full description before closing this item.",
      "owner": "Dave Morris",
      "links": [
        {
          "label": "Founder background",
          "url": "/about/"
        },
        {
          "label": "Poko homepage",
          "url": "/"
        }
      ],
      "sources": [
        "AHPRA-01",
        "ACCC-01"
      ]
    },
    {
      "id": "PA-03",
      "title": "Claims about results and the evidence behind them",
      "status": "Review required",
      "observed": "Poko has an Evidence & Claims page and a versioned Weekly Reset practitioner evidence register.",
      "limit": "A model, academic reference, or software test does not establish a treatment effect or a Poko customer outcome. The efficacy of every public claim has not been independently reviewed.",
      "action": "Link each material outcome claim to applicable evidence, its limits, the exact wording, and a named human decision. Review the claim before and after editing.",
      "owner": "Dave Morris",
      "links": [
        {
          "label": "Evidence & Claims",
          "url": "/evidence-and-claims/"
        },
        {
          "label": "Weekly Reset evidence",
          "url": "/practitioners/weekly-reset/evidence/"
        }
      ],
      "sources": [
        "AHPRA-01",
        "AHPRA-03"
      ]
    },
    {
      "id": "PA-04",
      "title": "Photos, reviews, and testimonials",
      "status": "Review required",
      "observed": "The homepage uses illustrative audience portraits, not a published record of customer outcomes. Internal asset provenance is retained.",
      "limit": "No complete inventory of reviews, video, before-and-after content, or controlled social channels has been reviewed here. Photographs can still affect the overall impression.",
      "action": "Check imagery and its surrounding copy for implied outcomes or endorsements. Review any clinical testimonials on channels Poko controls. Do not present illustrative people as actual clients.",
      "owner": "Dave Morris",
      "links": [
        {
          "label": "Homepage imagery",
          "url": "/"
        }
      ],
      "sources": [
        "AHPRA-01",
        "AHPRA-02"
      ]
    },
    {
      "id": "PA-05",
      "title": "Prices, offers, and the decision to book",
      "status": "Source observed",
      "observed": "The 2 November source correction pass reconciled Weekly Reset prices with the current catalogue and removed expired offer copy. Design Partner starter funding is distinct from the partnership agreement.",
      "limit": "These are dated source and fixture observations, not proof that every live ad, checkout, refund term, or booking journey matches. An offer is not automatically appropriate for a regulated health service.",
      "action": "After publication, compare ads, landing pages, terms, checkout totals, renewal, cancellation, and booking conditions. Review inducements and pressure in the actual service context.",
      "owner": "Dave Morris",
      "links": [
        {
          "label": "Fees and terms",
          "url": "/fees-and-rebates/"
        },
        {
          "label": "Terms",
          "url": "/terms/"
        },
        {
          "label": "Design Partners",
          "url": "/designpartner/"
        }
      ],
      "sources": [
        "AHPRA-02",
        "ACCC-01"
      ]
    },
    {
      "id": "PA-06",
      "title": "Screens, coaching, and informed choice",
      "status": "Source observed",
      "observed": "Selected live screening initial HTML describes free functional screens and says they are not diagnosis, clinical assessment, or triage. Current source describes independent clinical options separately.",
      "limit": "This review did not validate an instrument, assess individual advice, or establish how every user interprets the result.",
      "action": "Keep the choice to stop, keep results, seek independent care, or purchase nothing visible. Recheck actual results, referral copy, and any practitioner-guided features when they change.",
      "owner": "Dave Morris",
      "links": [
        {
          "label": "Free screens and profiles",
          "url": "/screening/"
        },
        {
          "label": "Support boundaries",
          "url": "/scope-of-support/"
        }
      ],
      "sources": [
        "AHPRA-01",
        "AHPRA-02"
      ]
    },
    {
      "id": "PA-07",
      "title": "Ads, social posts, email, and external listings",
      "status": "Not reviewed",
      "observed": "This baseline covers eight selected public initial HTML responses plus the source references listed in the record.",
      "limit": "Paid-ad accounts, current ad creative, social feeds, email sequences, booking-platform listings, and third-party sites were not accessed. They cannot be reported as aligned by this review.",
      "action": "Create a dated inventory of channels and exact creative versions; compare each claim, offer, and landing page. Record whether the advertiser controls the content.",
      "owner": "Dave Morris",
      "links": [
        {
          "label": "Discuss the review scope",
          "url": "/about/?enquiry=Advertising%20review#contact-poko"
        }
      ],
      "sources": [
        "AHPRA-01",
        "AHPRA-02",
        "ACCC-01"
      ]
    },
    {
      "id": "PA-08",
      "title": "AI claims, privacy, and who is accountable",
      "status": "Review required",
      "observed": "Poko maintains a separate public AI register with provider boundaries and unresolved questions.",
      "limit": "This advertising record does not close provider-approval issues, certify data handling, or demonstrate operation of every privacy control. No Ahpra endorsement is implied.",
      "action": "Keep the AI register linked, review actual data collection and customer-facing claims, and retain separate evidence for technical operation and advertising decisions.",
      "owner": "Dave Morris",
      "links": [
        {
          "label": "AI and accountability register",
          "url": "/audit/"
        },
        {
          "label": "Privacy",
          "url": "/privacy/"
        }
      ],
      "sources": [
        "ACCC-01"
      ]
    },
    {
      "id": "PA-09",
      "title": "Review history and ongoing responsibility",
      "status": "Review required",
      "observed": "A dated source and public-HTML baseline was collected on 2 November 2026. This public example is prepared from that evidence.",
      "limit": "No independent legal sign-off or recurring advertising-review run is recorded. This review is not a complete audit of Poko’s marketing.",
      "action": "Dave assigns the human review, records the decision and evidence, and reopens affected entries when services, wording, imagery, prices, or advertising change. Automated findings remain review prompts.",
      "owner": "Dave Morris",
      "links": [
        {
          "label": "Ask about a record",
          "url": "/about/?enquiry=Poko%20advertising%20audit#contact-poko"
        }
      ],
      "sources": [
        "AHPRA-01",
        "ACCC-01"
      ]
    }
  ],
  "sources": [
    {
      "id": "AHPRA-01",
      "title": "Ahpra advertising guidelines",
      "url": "https://www.ahpra.gov.au/Resources/Advertising-hub/Advertising-guidelines-and-other-guidance/Advertising-guidelines.aspx",
      "note": "Official advertising framework. Indexed official guidance consulted 2 November 2026; direct full-page retrieval was blocked. Recheck the current text at human review."
    },
    {
      "id": "AHPRA-02",
      "title": "Ahpra summary of advertising requirements",
      "url": "https://www.ahpra.gov.au/Resources/Advertising-hub/Advertising-guidelines-and-other-guidance/Summary-of-the-advertising-requirements.aspx",
      "note": "Context for claims, testimonials, prices, inducements, and unnecessary use. Official indexed guidance consulted 2 November 2026."
    },
    {
      "id": "AHPRA-03",
      "title": "Ahpra acceptable evidence framework",
      "url": "https://www.ahpra.gov.au/Resources/Advertising-hub/Advertising-guidelines-and-other-guidance/Acceptable-evidence-in-health-advertising/Factors-for-assessing-if-evidence-is-acceptable",
      "note": "Match evidence to the claim, population, and intervention. Adding cautious wording alone does not establish acceptable evidence."
    },
    {
      "id": "ACCC-01",
      "title": "ACCC: false or misleading claims",
      "url": "https://www.accc.gov.au/business/advertising-and-promotions/false-or-misleading-claims",
      "note": "The overall impression, qualifications, prices, benefits, and evidence matter beyond regulated health advertising. Official page consulted 2 November 2026."
    }
  ],
  "coverage": [
    {
      "url": "https://poko.au/",
      "checkedAt": "2026-11-02T01:21:31.648Z",
      "status": 200,
      "sha256": "69376ea84fc30f948f57c41f3616f44acb0f2265843ace0a3a14de28ff45c69d",
      "evidenceLevel": "Public initial HTML only; not hydrated interaction or ad-account review"
    },
    {
      "url": "https://poko.au/about/",
      "checkedAt": "2026-11-02T01:21:31.712Z",
      "status": 200,
      "sha256": "7f9d28ecff5b4bc953de40bcafd873c5328e56e690edac6c44222fd59eed22cd",
      "evidenceLevel": "Public initial HTML only; not hydrated interaction or ad-account review"
    },
    {
      "url": "https://poko.au/general-practice/",
      "checkedAt": "2026-11-02T01:21:31.796Z",
      "status": 200,
      "sha256": "88d61299d6707d52bca2bba9dab72dd455f91c6061625a78ae7af172dd18ca46",
      "evidenceLevel": "Public initial HTML only; not hydrated interaction or ad-account review"
    },
    {
      "url": "https://poko.au/psychology/",
      "checkedAt": "2026-11-02T01:21:31.863Z",
      "status": 200,
      "sha256": "95648aab24e8d0664e0cd0a86377115351f623ffac4ca097b950c7cadf765521",
      "evidenceLevel": "Public initial HTML only; not hydrated interaction or ad-account review"
    },
    {
      "url": "https://poko.au/screening/",
      "checkedAt": "2026-11-02T01:21:31.919Z",
      "status": 200,
      "sha256": "360bb4ca058be88001d0f36a57dcbf8794bbaf4e223f4a7242db084afcd8df4e",
      "evidenceLevel": "Public initial HTML only; not hydrated interaction or ad-account review"
    },
    {
      "url": "https://poko.au/evidence-and-claims/",
      "checkedAt": "2026-11-02T01:21:31.990Z",
      "status": 200,
      "sha256": "9a7c280c8924a6491413ca3b1208809f22989eb90ea82fee0db316f56ed3d43f",
      "evidenceLevel": "Public initial HTML only; not hydrated interaction or ad-account review"
    },
    {
      "url": "https://poko.au/fees-and-rebates/",
      "checkedAt": "2026-11-02T01:21:32.046Z",
      "status": 200,
      "sha256": "91ac61bace7c2a97a6013e7b8993445f0e3a1fbea2e8bdcb48a8b05a1b773c45",
      "evidenceLevel": "Public initial HTML only; not hydrated interaction or ad-account review"
    },
    {
      "url": "https://poko.au/scope-of-support/",
      "checkedAt": "2026-11-02T01:21:32.101Z",
      "status": 200,
      "sha256": "339a6eb89ec93dc10d48b9227cfcd0823464ee3a08f4fe7f2efba54ef5d417a7",
      "evidenceLevel": "Public initial HTML only; not hydrated interaction or ad-account review"
    }
  ],
  "history": [
    {
      "date": "2026-11-02",
      "event": "Initial Poko example prepared",
      "detail": "Eight live initial HTML responses captured; existing source corrections and evidence registers linked. Source/deployment differences and unreviewed channels remain visible. Human disposition and publication verification pending."
    }
  ]
}